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VBM, an Italian company specializing in professional espresso coffee machines

Introduction

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Info

Nui x VBM
VBM Espresso
dal 2013

Website

A collaboration lasting over 10 years

Services

Product design Strategy design Visual identity

Team

Each project developed over the years is the result of collaboration between Giulio Simeone, the Nui Design team, VBM's technical office, and other highly experienced professionals

Recent Projects

Black moon

2023

With Black Moon, the goal was to renew the customer’s offering through a mid-range product: an efficient machine optimized from a production standpoint, with a recognizable style in line with Vibiemme’s image and history.

Services:
Product design

Learn about the project >

Other projects

A collaboration spanning more than 10 years

The collaboration with VBM began in 2013, from the need to create a new professional coffee machine that then marked the technological turning point of the company. From that experience, several projects and new products emerged, along with a new communication strategy and a new visual.

Visual brand language

2019

The visual identity project done with VBM stemmed from the client’s desire to update the brand’s image, bringing it closer to the new philosophy undertaken with the newly designed products. In collaboration with Espresso communications agency, we analyzed the market and defined a new language and tone of voice positioning.

Services:
Strategy design, brand identity, visual identity

Domobar

2018

Restyling the line of professional home coffee machines. The challenge was to blend vintage charm with a more professional language, while aiming to distinguish it in terms of style by creating a new language for the category.

Services:
Strategy design, product design, product interface

Tecnique

2013

A professional coffee machine designed to be top-of-the-line and a turning point for the brand in terms of performance and functionality, thanks to the introduction of solutions specifically tailored for the experienced barista and innovations such as its newly patented dispensing group.

Services:
Strategy design, product design, product interface

Credits

Rendering: Nui Design Team
Photo: Espresso communication
 Mockup: Freepik: Aleksandr Samochernyi, rawpixel.com